Puma is the main sponsor of the Israel Football Association (IFA), which, as documented by Human Rights Watch, includes football clubs based in illegal Israeli settlements on stolen Palestinian land. Israeli settlements are illegal land grabs that form an integral part of Israel’s occupation infrastructure pushing indigenous Palestinian families off their land, robbing Palestinians of natural resources and denying Palestinians their right of movement.
All Israeli settlements are considered war crimes under international law.
The IFA has refused to take measures to end its complicity in war crimes, despite being repeatedly condemned by UN advisors, dozens of elected officials, civil society and human rights groups representing millions and public figures. More than 200 Palestinian teams have called on Puma to end its support for Israel’s military occupation by terminating its sponsorship deal with the IFA. While Puma did reply to the Palestinian teams, it failed to even remotely address the issues raised.
As one of the world’s top athletic apparel makers, Puma’s sponsorship brings international legitimacy to the IFA and helps keep its direct involvement with violations of human rights and international law off the field.
Newcastle United currently has a kit sponsorship deal with Puma, and as such is in a position of influence. Join us in writing to Newcastle United to pressure Puma to end its complicity in Israeli war crimes - or else end its partnership with them!
SAMPLE LETTER:
BOXOFFICE@NUFC.CO.UKBOXOFFICE@NUFC.CO.UK
tO WHOM IT MAY CONCERN:
The IFA has refused to take measures to end its complicity in Israeli crimes, despite being repeatedly condemned by UN advisors, dozens of elected officials, civil society and human rights groups representing millions and public figures. As one of the world’s top athletic apparel makers, Puma’s sponsorship brings international legitimacy to the IFA and helps keep its direct involvement with violations of human rights and international law off the field. Puma is directly supporting war crimes.
A global movement of human rights activists is launching a campaign for Puma to drop its sponsorship of the IFA. We'd like to make sure Newcastle United stands on the right side of history. Please do not let your good reputation be tarnished through association. This is why we are calling on you to end all partnership deals with Puma until they end their sponsorship of the IFA.
I look forward to hearing from you.
A global movement of human rights activists is launching a campaign for Puma to drop its sponsorship of the IFA. We'd like to make sure Newcastle United stands on the right side of history. Please do not let your good reputation be tarnished through association. This is why we are calling on you to end all partnership deals with Puma until they end their sponsorship of the IFA.
I look forward to hearing from you.
SAMPLE TWEETS
Example tweets:
Take inspiration or just simply copy and paste one of the following tweets
Companies like @PUMA who seek to support “universal equality” should not be sponsoring and financing the @ISRAELFA who have teams based on stolen Palestinian land. Until @PUMA drop @ISRAELFA, I support the call to #BoycottPUMA #DropPUMA
.@Puma cannot claim to support “universal equality” while sponsoring Israeli teams based on stolen Palestinian land! Palestinian athletes are calling on @Puma to end its support for illegal Israeli settlements – join them! #BoycottPuma
Whilst @PUMA remain proud sponsors of Israeli apartheid, people of conscience are left with no choice but to support the Palestinian call to #BoycottPUMA. The enjoyment of sports should not be at the expense of human rights. #DropPUMA
On the UN day of sports for development and peace, I call on @NUFC to #DropPUMA as a sponsor, until @PUMA ends their sponsorship of Israeli settlement teams, based on stolen Palestinian land. #BoycottPUMA
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